Men's health blog task (Intro)

Read the Men's Health Media Pack in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions:

1) How does the magazine introduce itself?

The magazine introduces itself as the "Biggest selling men's lifestyle magazine, both in the UK and Worldwide".

2) What does the introduction suggest about the representation of masculinity in Men's Health's?

The introduction suggests that masculinity is centred around "Visually-engaging health, wellbeing" and they state they care about men's grooming, fashion, tech and watches. 

3) How do the print statistics for Men's Health compare to GQ and Esquire?

The print statistics suggest that total circulation and readership of Men's health is better than GQ and Edquire combined this could connotes that this magazine is catered to the majority of men.

4) What is the difference between circulation and readership?

The difference between circulation and readership is that circulation the number of magazines that have printed and distributed whereas readership is the amount of people reading the magazine and those articles.

5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? 

Men’s Health has a largely middle class readership but also attracts readers in the C2DE bracket:

ABC1 men: 64%
AB men: 32% 
C2DE: 36%


6) How do readers generally interact with the digital version of the magazine?

Readers of Men's Health would interact 
- 68% on their smartphone 
- 11% on their tablet 
- 21% on their desktop 

They have stated that they 562,000 monthly unique users.

7) How many people do Men's Health reach across social media platforms?

Men's Health reachers over their 1 million users across all social media platforms;

- 994k users on Facebook 
- 285k users on Twitter 
- 66k users on Instagram 


8) What is the audience profile for Men's Health readers? 

The audience profile for these readers are; Affluent, intelligent and successful 

- 905k are ABCI, aged 22- 44
- 700k have a degree 
- 200k earn over 50k annually



9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?

The men's Health fashion philosophy is "Stylish, contemporary, Wearable and individual". 
Men's Health spends about 1.1billion in a fashion a year, stated that its 3x times more of that than GQ.


10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?  

The average watch collection for their audience is £4,123. This shows that their demographic leans towards wealthy men with financial stability.

11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?

The percentage of Men's Health audience using moisturizers daily is 73%. This suggests that masculinity is changing as men are starting to take care if themselves such grooming and keeping up with personal hygiene as well as fitness.

12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?

Regarding Men's Health readers their reach for fitness and technology are "fitness evangelists and early adopters of tech." 

- Spend 238 million a year on sportswear, swimwear and trainers.

13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?

The three brand extensions for Men's Health magazine are "Urban Active", "Synchronised" and "Epicure". 

- Urban Active covers sports-luxe fashion magazine that showcases high-end performance fashion apparel.

- Synchronised covers special watch magazine that is for amateurs and aficionados with the leading horologist.

- Epicure covers the best food, drink, restaurants and kitchen skills for men who are interested.

14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?

The Men's Health luxe magazines showcase that their demographic are ABC1 between the ages of 22 to 44 who sates that they are outgoing, successful and educated.

15) What additional brand extensions do Men's Health offer?

 The additional brand extension that Men's Health has to offer would be "Men's Health product range" this consists of food products that is centred around health and fitness food.

16) What are the global statistics for Men's Health?

The global statistics for men's health is;
- 37 international editors 
- 60 countries published 
- 4.5 million global circulation 
- 25 websites 
- 23.7 million Unquies 
- 26.7 million global readership 
- 19.3 million social media footprint

17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?

The 2017 editorial calendar for Men's Health suggest that their audience is looking for new ways to be tech oriented and fashionable.

18) What audience pleasures are offered by the magazine?

The audience pleasures offered for this magazine would be surveillance as their readers are learning ways to be innovative and engaging as a man in today's fast paced environment.

19) What lifestyle and job would you expect the average Men's Health reader to have?

The average job a Men's Health reader would have would be a white collar office job is either finance or travel related and their lifestyle would be luxurious and outgoing.

20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?

I think that Men's Health remains profitable because they understand their appeal to their audience as they are digital influencers. This means that they can be innovative and engaging with trends so that they stay relevant.