Industries: Ownership and control blog task
Media conglomerate research
1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.
News corp - The name of my media conglomerate is News Corp.
News Corp:
- Is owned by Rupert Murdoch, an Australian billionare.
- News corp has acquired companies such as Twentieth century fox, HarperCollins, and the Wall Street Journal.
- Other companies it parents are Fox news, Sky, New York Post, national geographic, the Sun and the Australian.
- News companies owned by Murdoch are known to be partisan; for example politically siding with Trump.
- Recently, Murdoch attempted to takeover Sky by 21st Century Fox which caused the CMA to get involved.
2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.
Yes, I agree they should prevent the media conglomerates from becoming too dominant because if they do the government wont be able to regulate the media they are putting on there meaning if they become powerful there views could target specific people like fox news they're a right winged, pro-trump news agency which continues to misguide their views and causing radical differences between people. This means that shutting them down will be a fight against freedom of speech and will not change anything. However another argument would be that if you do try to regulate media conglomerates it would hard as they would be a variety of companies affected and most likely the smaller ones and where would you start to regulate and how. And by doing so will it affect freedom of press and speech.
Yes, I agree they should prevent the media conglomerates from becoming too dominant because if they do the government wont be able to regulate the media they are putting on there meaning if they become powerful there views could target specific people like fox news they're a right winged, pro-trump news agency which continues to misguide their views and causing radical differences between people. This means that shutting them down will be a fight against freedom of speech and will not change anything. However another argument would be that if you do try to regulate media conglomerates it would hard as they would be a variety of companies affected and most likely the smaller ones and where would you start to regulate and how. And by doing so will it affect freedom of press and speech.
Media Magazine reading and questions
1) Briefly describe the production, promotion and distribution process for media companies.
The production process is the process proving audiences with the product the media company is putting out.
The promotion process is the process of reaching and having audiences intrigued by your product.
The distribution process is the process of which mass media products reaches its target audience. This can be physical, technological or instigated by the media producer or their agents.
The production process is the process proving audiences with the product the media company is putting out.
The promotion process is the process of reaching and having audiences intrigued by your product.
The distribution process is the process of which mass media products reaches its target audience. This can be physical, technological or instigated by the media producer or their agents.
2) What are the different funding models for media institutions?
1)BBC- funded by the licensed fee.
2) ITV- this agency relies on sole income from advertising on their platform.
3)Sky One- they rely on their subscribers and advertisers.
4) The mail online- they profit from how many people click and stay on their site for.
1)BBC- funded by the licensed fee.
2) ITV- this agency relies on sole income from advertising on their platform.
3)Sky One- they rely on their subscribers and advertisers.
4) The mail online- they profit from how many people click and stay on their site for.
3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
Disney - The writer states that Disney is a family oriented company that focuses on entertainment for young children. They have built their brand image to cater to their children films and from that have built a franchise such as the newst form Disney + and Disneyland.
Marvel - The writers states that this is a franchise built on the superhero genre and is wildly successful and popular among many people. It was developed by a comic book publication and has since grown.
Sky one - The writer states that income that this conglomerate makes is based around their subscribers as well as their advertisers on there platform.
Disney - The writer states that Disney is a family oriented company that focuses on entertainment for young children. They have built their brand image to cater to their children films and from that have built a franchise such as the newst form Disney + and Disneyland.
Marvel - The writers states that this is a franchise built on the superhero genre and is wildly successful and popular among many people. It was developed by a comic book publication and has since grown.
Sky one - The writer states that income that this conglomerate makes is based around their subscribers as well as their advertisers on there platform.
4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
The music industry as they can no longer generate just from the music as they have to find other ways to make money such as sponsorship and merch for upcoming tours from that artist.
The movie industry as they've changed as technology is changing they've developed software to turn their movies into 3D print so that consumers can experience the movie.
The BBC has also changed their funding structure to fit the popular trend of on-demand shows.
The music industry as they can no longer generate just from the music as they have to find other ways to make money such as sponsorship and merch for upcoming tours from that artist.
The movie industry as they've changed as technology is changing they've developed software to turn their movies into 3D print so that consumers can experience the movie.
The BBC has also changed their funding structure to fit the popular trend of on-demand shows.
5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
Google now owning YouTube and making changes that fit the evolution of technology such as making music available offline.
Amazon, Netflix and Yahoo now create tv shows and they also broadcast those shows.
Facebook has been interested in virtual reality technology which they have then bought. This allows their customers to experience alter versions of reality whilst at the comfort of their home.
Google now owning YouTube and making changes that fit the evolution of technology such as making music available offline.
Amazon, Netflix and Yahoo now create tv shows and they also broadcast those shows.
Facebook has been interested in virtual reality technology which they have then bought. This allows their customers to experience alter versions of reality whilst at the comfort of their home.
6) Do you agree with the view that traditional media institutions are struggling to survive?
7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
Diversification would help media companies survive the rapidly changing media landscape as the profit made from that company is maximised and the risk is minimized by having a presence in more than one area of the market making the vertical integration through distribution to audiences more beneficial as the diverse experience they have.
Diversification would help media companies survive the rapidly changing media landscape as the profit made from that company is maximised and the risk is minimized by having a presence in more than one area of the market making the vertical integration through distribution to audiences more beneficial as the diverse experience they have.
8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
In my opinion, I see the relationship between audiences and institutions to be strong as the power and the experience those conglomerates are using will have an effect on their audience in a positive way as they are advancing their platform to cater to their audiences needs which will ultimately increase their power in the media industry.
In my opinion, I see the relationship between audiences and institutions to be strong as the power and the experience those conglomerates are using will have an effect on their audience in a positive way as they are advancing their platform to cater to their audiences needs which will ultimately increase their power in the media industry.
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