Cultural Industries: blog task
1) What does the term 'Cultural Industries' actually refer to?
The term 'cultural industries' refer to the creation, production and distribution of products of a artistic or cultural nature. This means industries in televisions, music and film production also arts and crafts.
2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?
These would be broadcasting - radio, television (cable or satellite).
Another would be film industries.
Another would be music industries.
Another would be print and electronic publishing.
Another would be video and computing games.
Another would be advertising, marketing and public relations.
Another would be web design.
3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?
This is because they can profit from audiences as many media industries are in constant demand for new products this can become it's effective and companies are more longstanding as those media products can be rebellious, profane and shocking which adds onto audiences.
They also do this because of globalization, cultural imperialism, digitisation, symbol creativity and conglomerates.
4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?
The problems that Hesmondhalgh identifies are that it is a risky business. Also that it is creativity versus commerce. Another problem would be high production cost and low reproduction costs. Another problem would be semi public goods; the need to create scarcity.
5) Why are so many cultural industries a 'risky business' for the companies involved?
This is because it is a highly profitable as many companies are aware of the interest of audiences. Also this is because it is highly unpredictable too and companies cannot completely control the outcome.
6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?
In my opinion I'm 40% to 60% as the media should make profit for the products they are putting out because that they can produce more products that cater to a wider audience. However, media products from different industries play a major role in society as they do shape and inform many people as they to an extent increase human interaction through storytelling.
7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here)
Cultural industries do this by vertical integration and having distributed products at their own disposal. This means that they are able to control profits and attend to audiences that they are most interested and knowing about.
8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?
To an extent I disagree because there are some inequalities that aren't represented in the media well like police brutality and the actual threat of censorship or data protection breaches. However I do believe content creators with a message or a story that benefits society should be credited more often as those small contributions make a difference and give light and perspective to those injustice.
9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?
From the Freakonomics podcasts it states that no Hollywood visual effects industries have actually suffered as they still overcome challenges due to political and financial issues.
10) What is commodification?
Commodification involves the transferring of objects and services into commodities, producing things not for use but for exchanges. The problem with this is that the consumption side means that commodification spreads and the idea of owning something or holding property gives the cultural industries the right to exclude others.
11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?
Yes, I agree with this argument as many opinions are silenced or debated because it doesn't matter or isn't the "right" opinion I feel as though diversity is the ability to express and understand different cultures with peaceful boundaries and respect involved. Many media organisations sometimes fail to understand the importance of diversity and the social impact of has and I think there can be more done to serve those people are not necessarily given a voice to have a say.
12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important.
Digitalsation - this means that internet and mobile phones have acted as a source to increase interaction and help audiences gain access to cultural content. This has impacted small scale production costs to reach a wide variety of people.
Powerful IT and technical companies - this means that technology companies now work with cultural industries to help understand and produce cultural production and consumption.
Cultural production can now be shared across boarders
Meaning it increased the adaptation, reInventions and hybridity of genres which can reach many audience.
The term 'cultural industries' refer to the creation, production and distribution of products of a artistic or cultural nature. This means industries in televisions, music and film production also arts and crafts.
2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?
These would be broadcasting - radio, television (cable or satellite).
Another would be film industries.
Another would be music industries.
Another would be print and electronic publishing.
Another would be video and computing games.
Another would be advertising, marketing and public relations.
Another would be web design.
3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?
This is because they can profit from audiences as many media industries are in constant demand for new products this can become it's effective and companies are more longstanding as those media products can be rebellious, profane and shocking which adds onto audiences.
They also do this because of globalization, cultural imperialism, digitisation, symbol creativity and conglomerates.
4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?
The problems that Hesmondhalgh identifies are that it is a risky business. Also that it is creativity versus commerce. Another problem would be high production cost and low reproduction costs. Another problem would be semi public goods; the need to create scarcity.
5) Why are so many cultural industries a 'risky business' for the companies involved?
This is because it is a highly profitable as many companies are aware of the interest of audiences. Also this is because it is highly unpredictable too and companies cannot completely control the outcome.
6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?
In my opinion I'm 40% to 60% as the media should make profit for the products they are putting out because that they can produce more products that cater to a wider audience. However, media products from different industries play a major role in society as they do shape and inform many people as they to an extent increase human interaction through storytelling.
7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here)
Cultural industries do this by vertical integration and having distributed products at their own disposal. This means that they are able to control profits and attend to audiences that they are most interested and knowing about.
8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?
To an extent I disagree because there are some inequalities that aren't represented in the media well like police brutality and the actual threat of censorship or data protection breaches. However I do believe content creators with a message or a story that benefits society should be credited more often as those small contributions make a difference and give light and perspective to those injustice.
9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?
From the Freakonomics podcasts it states that no Hollywood visual effects industries have actually suffered as they still overcome challenges due to political and financial issues.
10) What is commodification?
Commodification involves the transferring of objects and services into commodities, producing things not for use but for exchanges. The problem with this is that the consumption side means that commodification spreads and the idea of owning something or holding property gives the cultural industries the right to exclude others.
11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?
Yes, I agree with this argument as many opinions are silenced or debated because it doesn't matter or isn't the "right" opinion I feel as though diversity is the ability to express and understand different cultures with peaceful boundaries and respect involved. Many media organisations sometimes fail to understand the importance of diversity and the social impact of has and I think there can be more done to serve those people are not necessarily given a voice to have a say.
12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important.
Digitalsation - this means that internet and mobile phones have acted as a source to increase interaction and help audiences gain access to cultural content. This has impacted small scale production costs to reach a wide variety of people.
Powerful IT and technical companies - this means that technology companies now work with cultural industries to help understand and produce cultural production and consumption.
Cultural production can now be shared across boarders
Meaning it increased the adaptation, reInventions and hybridity of genres which can reach many audience.
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