Reading an image

 'Reading an image'.

• Denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting.

The denotation of this advert is '50 cent' on the left side of the page and a quote posted on the right side. Across the advert it states ' i am what i am' in a medieval text this could connote the challenges and stereotypes he has to face everyday. On the contrary, if someone was to see this and didn't know who 50 cent was and had only seen the quote placed on the right side would've made the judgement that this is the representation of all young black men and being linked with crime as the picture is of fingerprints.The colour used in this advert is black and white which suggests the visual reality  and truth exposed with these challenges faced so that we can understand it in its true form. The framing of this advert is positioned to make the audience visualise two different sides of the story. 50 cents facial expression and pose is very firm which connotes the seriousness of the topic. The size of this advert is a medium close up which indicates the anger and fixed issue he believes in and the message Reebok is trying to convey. The setting used is that of a studio this is because it creates a raw atmosphere so the audience can focus on the text and lighting which is lit on some areas of his face but on the picture with the text on the right side its very lit and well seen, this connotes the subject matter which is the sterotypes linked with black people and how it affects them daily. 

The denotation for this advert would the young girl holding up her iPad and wearing sunglasses with playing cards and poker chips surrounding her. The connotation of the sunglasses suggests that shes really invested into the game which could imply she hasn't slept or is hiding her eyes as she doesn't know it's daytime. The colour scheme for this advert is white and green with black as that's what the child is wearing. The pose she is attaing is a slouch position to suggest she's occupied and very invested in the game. The framing of this advert is centred around the protagonist (child) being unaware of her surroundings and playing on her ipad with poker chips and cards beside her. The composition of this advert is using rule of thirds as the main focus is the protagonist playing her game. The size is fairly large as its a printed advert on a bus stop billboard mockup. The size of the shot is a medium long shot. The subject matter is the protagonist playing an innocent game. Or is it? This could suggest how innocence is lost through technology and letting young children ditgal games could lead to dangerous problems such as gambling. The setting is of a poker table with a white background. The lightning of this advert is lit as we can see the childs face clearly and the poker chips is very visible.