Audience: Psychographics presentation

Who you are working with:
Explorers
Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student)

The psychographic group you are researching:
We are researching Teenage students who enjoy exploring and adventuring and like to try new things.
Introduce your example couple that represents your group:

1) Make up their names:
Taranpreet and sanjeev 

2) Where do they work/study?
They do not work as the are just young students but they do attend a local school and study there

3) What do they do in their spare time?
In their spare time they together as a couple travel around Europe exploring and adventuring new countries and different cities 
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
Taranpreet and Sanjeev do not read newspapers or magazines however skim articles on social media like Instagram and Snapchat 

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
They do not watch much TV programmes however do listen to a range of music especially Bollywood music. 

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?

The own a lot of the latest technology like apple and keep up to date.